The Center

When a focus on patient care breathes life back into lifestyles.

Client

St. Josephs Hospital

Project

Brand development and awareness campaign

Related Documents

Tactics

Naming and identity
Display signage
Did you know? doctor videos
Digital ads
Guerrilla tease campaign
Patient outcome documentaries
Print ads
Billboard

Extended Creative Team

Scott Hamilton – Photography

While working with Content Central we were approached by St. Joseph’s Hospital to establish a brand for their orthopedic and spine care division. We created the brand from ground up. Everything from naming and identity to a guerrilla style tease campaign and rolling into full-blown awareness tactics. Meaningful content was a big part of our push. There’s nothing more powerful than hearing from real patients and relating to their lives. These two patient outcome stories were utilized in numerous ways throughout the campaign.