The Story is You

When you focus on doing good, everyone lives brightly.

Client

CooperVision

Project

Brand values storytelling

Tactics

Mini documentaries
Movie poster
Promo banners

Extended Creative Team

Floating Home Films

There’s nothing more satisfying than sharing authentic stories about people going the extra mile to do good in this world. And when you discover during the process it’s not just a one-off initiative for them, but rather it’s who they are at their core, it can’t help but have an impact on the rest of us. These people and their stories are literally changing the world for the better. Grab a tissue.

This trailer was shown to over 3000 doctors during an annual trade show event. It ended up drawing a standing room-only crowd to the feature presentation later that day. To view the full-length film head on over to our Vimeo channel.

Individual cuts (below) were created to let each story stand on its own, and were used for social and other various channels.