When a brand does good, it will surely do well.
The longer we contribute to the marketing arena, the more we feel the need to foster initiatives that prove doing good can result in doing well. We launched b+cause as a sister agency to spark conversations around cause marketing–conversations that lead to well-rounded marketing strategies. It’s a big reason we’re fans of content marketing in general. Offer your audience something of value. Something of substance. Stop selling. Start providing. Now, take that to the next level: Do something good. Make sure it aligns with your company's values. Make it genuine. It will be good for everyone involved. And while the line to ROI may be dotted, it may just be the most meaningful line you’ve ever drawn.
We’re firm believers that cause marketing should play a part in your marketing efforts. If you want to develop the best strategy and draw that dotted line to goodness, we should talk.
bcause@borncollective.com
Cause sponsorship is predicted to reach $2.14 billion in 2018, a projected increase of 4.4% over 2017. (ESP Sponsorship Report)
92% of consumers say they have a more positive image of a company when the company supports a social or environmental issue. (2017 Cone Communication CSR Study)
Brands with a purpose set on improving our quality of life outperform the stock market by 120%. (Interbrands Best Global Brands 2017)
33% of Americans think a company’s reputation is just as important as the products it makes AND have purchased a product more than once, because of this reason. (MWW’s CorpSumer Research)
76% of Millennials consider a company’s social and environmental commitments when deciding where to work, and 64% won’t take a job if a potential employer doesn’t have a strong corporate social responsibility. (2016 Cone Communications Millennial Employee Engagement Study)
AfterTaste, a b+cause initiative, is a celebration of food, craft beverage, music, and creative makers. And it’s all aimed at creating awareness and raising funds for an innovative and impactful non-profit. It’s our way of showing that a cause marketing initiative doesn’t have be hatched out of a traditional mold.
Watch the videos below to get a flavor. And for more info or to purchase tickets for an upcoming event, head over to after-taste.co
