Removing any doubt about plastic’s place
CooperVision didn’t need us to tell people about the crisis in our environment, but they did to let the world know that clariti® 1‑day contacts were the first net plastic neutral lenses in the U.S. We showed optometrists the impact they could have by prescribing clariti and removing plastic from our waterways equivalent to the amount used in the lenses themselves. After hearing for too long that one day we’ll address the problem of plastic, our campaign helped to show how a 1day lens was making one day today.
