Showing optometrists a more profitable way
For eye care professionals, customer-branded contacts are a means to achieve more profit and greater customer loyalty. In partnership with CooperVision, we created REVEAL 1‑Day contact lenses, a customer brand of their premium one-day lens. Considering the demographics and habits of our target audience, we created a lifestyle brand that speaks to the promise of each new day when you pop in your fresh pair of lenses and look forward to seeing what challenge and opportunity the day holds.
