Show­ing optometrists a more prof­itable way

For eye care pro­fes­sion­als, cus­tomer-brand­ed con­tacts are a means to achieve more prof­it and greater cus­tomer loy­al­ty. In part­ner­ship with Coop­er­Vi­sion, we cre­at­ed REVEAL 1‑Day con­tact lens­es, a cus­tomer brand of their pre­mi­um one-day lens. Con­sid­er­ing the demo­graph­ics and habits of our tar­get audi­ence, we cre­at­ed a lifestyle brand that speaks to the promise of each new day when you pop in your fresh pair of lens­es and look for­ward to see­ing what chal­lenge and oppor­tu­ni­ty the day holds.