Making bold choices to craft a fruitful strategy
In a world of high-alcohol, in-your-face wine choices, some may not think of New York Wines as bold. But NY is characterized by a uniquely bold attitude. We worked hand-in-hand with the New York Wine & Grape Foundation to develop positioning, messaging, and tactics to support two key initiatives that are changing the perception of NY wine — Global Messaging and Sustainable Winegrowing Certification. Together, these programs and our work are showing the world how a group of outsiders can change the wine status quo.