Blow­ing peo­ple’s minds with the pow­er of H2O

The (water) pres­sure’s on when we’re help­ing to replace an exhib­it that has been a part of Rochester for decades. To help RMSC replace the pop­u­lar Adven­ture Zone, we devel­oped an eye-catch­ing cam­paign that cap­tured the excite­ment of the new Won­ders of Water exhib­it, and that high­light­ed the indi­vid­ual activ­i­ties that eager vis­i­tors can immerse them­selves in, dive in and explore, and enjoy hands-on, inter­ac­tive learn­ing and fun in lots of watery ways.