Choos­ing to high­light the pow­er of not choosing

When you choose most banks, it often means mak­ing tough choic­es. While oth­er banks make peo­ple pick between impor­tant things that they see as mutu­al­ly exclu­sive, we real­ized that with Tomp­kins, con­sumers can have it all. So, we made that the cen­ter­piece of a cam­paign that showed how dif­fer­ent Tomp­kins is. They’re not anti-choice. They’re just about choice that isn’t heads or tails…this or that. A choice that doesn’t require a choice at all.