Choosing to highlight the power of not choosing
When you choose most banks, it often means making tough choices. While other banks make people pick between important things that they see as mutually exclusive, we realized that with Tompkins, consumers can have it all. So, we made that the centerpiece of a campaign that showed how different Tompkins is. They’re not anti-choice. They’re just about choice that isn’t heads or tails…this or that. A choice that doesn’t require a choice at all.
