12 year old scotch.
Never by the numbers.
A high school guidance counselor once told me I couldn’t make a living as a writer and had to be an engineer. Fortunately, I didn’t listen and over the years I’ve had the chance to write stuff that paid the bills, create and shape brands, win some awards, and most importantly make a difference for my clients. I’ve also developed an outsized fascination with Pink Floyd, 1970s films, and good scotch — and occasionally I ask myself why. Maybe it’s the same reason I wanted to be a writer. Iconic rock and roll can be ringing cash registers, barking dogs, and howling backup singers. Exciting movies can be slow character studies. And delicious whisky can taste a little like a burned Band-Aid. There’s not a single right answer in the things that really move us. That guidance counselor just didn’t grasp that. But he was also a math teacher, so I’ll cut him some slack.